Google Posts-Master the ULTIMATE Google Maps Ranking Strategy in 2023!

Are you looking to rank higher in the Google 3 Pack and attract more local customers? In this video, you’ll learn the unbeatable Google Post game plan that can significantly improve your Google Maps ranking. Brett from Mindsaw breaks down a simple yet powerful strategy focused on leveraging Google Posts to show Google that your business is relevant in your target area. If you’re ready to stop thinking worldwide about SEO and start focusing on what matters most – ranking locally – then watch this video to discover how Google Posts can blow you away!

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Episode Transcript

Timeline

  • 0:00 – Intro: The Unbeatable Google Post Game Plan for Ranking in the 3 Pack – The video introduces the topic: how to use Google Posts to effectively rank in the Google 3 Pack.
  • 0:32 – Focusing on Your Local Area, Not Worldwide – Learn to narrow your focus to the specific local area where you want to rank, typically within a 20-30 mile radius. The speaker emphasizes caring only about the contributions in that immediate area.
  • 2:38 – The Necessity of Geogrid Software – Discover why geogrid software is essential for local SEO and ranking in Google Maps. The video recommends tools like Local Falcon (easiest to use), Local Viking (more complicated), and Bright Local. It highlights that this Google Post strategy only works if you have geogrid software to track your ranking improvements. Local Falcon is mentioned as costing $24.95 a month.
  • 4:10 – Utilizing Your Google Business Profile Updates – The video walks you through accessing your Google Business Profile and navigating to the “add an update” section.
  • 5:14 – Posting Relevant Information and Pictures from Your Target Area – Learn the strategy of creating updates with pictures and text related to landmarks, events, or even jobs done within your desired ranking radius, even if they weren’t directly for your business. For example, taking pictures from a local golf course like The Groves Golf and Country Club and mentioning it in your posts.
  • 6:22 – Using AI (ChatGPT) to Create Engaging Post Content – See how to use ChatGPT (openai.com) to quickly generate content about local places or potential events in your target area to use in your Google Posts. The example given is asking ChatGPT to write an ad for a golf outing at The Groves.
  • 7:35 – Being Creative with Local Mentions and Addresses – Explore creative ways to incorporate local details, such as mentioning specific street corners or nearby parks, in your Google Posts to show relevance.
  • 8:10 – The Importance of Consistent Posting (2-3 Times a Week) – Understand that simply having a Google Business Profile isn’t enough; consistent posting (2-5 times a week is suggested later) with locally relevant content is key. Avoid generic posts like holiday greetings, and focus on area-specific updates.
  • 9:41 – Focusing on Events, Jobs, and Potential Activities in Your Area – Remember to create posts about events, completed jobs, or even things you are trying to do in your target locations. The goal is to get as much local information, including pictures, text, and addresses, into your Google Business Profile.
  • 10:01 – “Greening Out” Your Ranking Area – Visualize how consistently posting local content helps your business ranking signals turn “green” in your geogrid software, indicating improved visibility in your desired area.
  • 10:25 – The Role of Client Reviews with Local Mentions – Understand that it’s not just your posts; client reviews that mention specific local areas where you provided services also contribute significantly to your local ranking.
  • 11:17 – The Potential Financial Impact of Ranking in the Google 3 Pack – The video emphasizes the significant positive impact that ranking in the Google 3 Pack can have on your business’s financial situation.
  • 11:41 – A Reminder to Be Kind to Your Family While Building Your Business – A brief personal reminder to maintain work-life balance.

Key Takeaways:

  • To rank in the Google 3 Pack, focus your Google Post strategy on a specific local area (e.g., a 25-mile radius).
  • Utilize geogrid software like Local Falcon, Local Viking, or Bright Local to track your ranking and ensure this strategy is working.
  • Consistently (2-5 times a week) create Google Posts featuring relevant information, pictures, and addresses of landmarks, events, or jobs within your target area.
  • Even if you haven’t done a job there, you can post about trying to get customers or organize events in that area.
  • Use tools like ChatGPT to help you quickly generate engaging content for your Google Posts.
  • Encourage customers to write reviews that mention the specific local areas where you provided services.
  • The goal is to populate your Google Business Profile with as much geographically relevant information as possible so Google understands your business’s connection to that area.
  • Consistent application of this strategy can lead to your ranking signals “greening out” in your target area within your geogrid software.
  • Ranking in the Google 3 Pack can have a dramatic positive impact on your business’s success.
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