Local SEO 2023 Domination🚀 Get a {MASSIVE AMOUNT} of PHONE CALLS to Your Business💥

Are you ready to dominate local search in 2023 and drive a massive influx of phone calls to your business? In this powerful video, we’re diving deep into the strategies you need to rank in the Google 3-pack and even beyond your immediate service area. Based on real-world experience and proven techniques, we’ll show you exactly where to start and the tools you need to succeed. Watch now to unlock the secrets to local SEO success and watch your phone ring!

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Episode Transcript

Chapters

  • 0:00 – Introduction and Ranking Goals: Learn what this video will cover, focusing on ranking in the Google 3-pack and ranking outside your local area. The video emphasizes the importance of being in the top 3 listings on Google Maps for local searches.
  • 0:14 – The Power of the Geo Grid: Discover the first key method: using a geo grid to understand your current ranking. The speaker will explain what a geo grid is and how easy it is to use.
  • 0:37 – Why Ranking in the Google 3-Pack Matters: Understand why the Google 3-pack is the most clicked area for local searches, especially on mobile where these listings often turn into direct call buttons. While your website is important for Google to understand your business, many users simply call directly from these top listings.
  • 1:40 – Identifying Your Starting Point with SEO Grids: Learn about the crucial first step: knowing where you currently rank in the Google 3-pack, not just at your registered address but also 5, 10, and 20 miles away. Most people the speaker consults with are unsure of their ranking or don’t understand their SEO reports. SEO grids provide a visual map of your ranking across different locations.
  • 3:26 – Running a Grid Report for New Clients: See how the speaker always starts with a grid report when taking on a new client to understand their current ranking. This is the essential starting point for any local SEO effort.
  • 3:47 – Understanding a Geo Grid: Get a visual explanation of a geo grid. A client ranking second at their registered location is shown, but their ranking drops significantly just a few miles away.
  • 4:38 – The Importance of Knowing Your Starting Point: Understand why you cannot effectively do SEO without knowing your current ranking. When asked how long it will take to rank, the speaker always emphasizes the need to run a grid first.
  • 5:00 – Using Grid Data to Set Realistic Expectations: Learn how grid results help set realistic timelines for ranking. Predominantly red results (low ranking) suggest ranking within 30 days is unlikely, while some green spots (higher ranking) indicate a faster potential for improvement.
  • 5:39 – Recommended Geo Grid Providers: Discover three recommended companies for running geo grid reports: Local Falcon, Local Viking, and Bright Local.
    • Local Falcon: Highlighted as easy to use and the cheapest, especially for local businesses doing occasional checks (around $24/month for 7500 credits). Credits are used based on the size of the area you’re checking.
    • Local Viking: Costs around $20/month for one Google Business Profile location. A key advantage is the ability to schedule Google Posts for the entire month. They also offer geo grids.
    • Bright Local: While the speaker pays around $99/month, it offers competitive analysis (ranking on the grid, citations) and various reporting tools for Google 3-pack ranking. Bright Local also includes website audits, backlink checks, and review monitoring.
  • 8:52 – Free Alternatives for Checking Ranking: Explore free methods if you don’t have a budget for paid tools:
    • GS Location Changer (Chrome Extension): This allows you to check rankings from different ZIP codes, although it’s slower and less accurate.
    • Valentine Doapp: This tool allows you to input a keyword, language, and area to see the Google search results for that specific location, offering an easier alternative to the Chrome extension for some.
  • 10:41 – Leveraging Your Google Business Profile for Reviews: Learn the critical importance of getting consistent reviews (3-5 per week). The speaker emphasizes using the “Ask for a review” link in your Google Business Profile (formerly Google My Business). You should copy this link and make it easily accessible on your phone to text to customers.
  • 11:50 – The Power of User Signals in Reviews: Understand that reviews act as user signals, especially when they mention your company name, the service purchased, and qualities like professionalism, reliability, and affordability, along with a five-star rating. Getting reviews from different areas also strengthens these signals.
  • 12:02 – Other Important User Signals: Discover that FAQs and driving directions are also crucial user signals.
  • 12:31 – Utilizing Google Posts for Local Targeting: Learn how to use the “Add update” feature in your Google Business Profile to create Google Posts.
    • Adding Relevant Photos: Include a relevant photo based on your service and location (e.g., a power washing job in Brooklyn, NY).
    • Describing Your Service and Location: In the description, emphasize your service and the specific area you serve, including ZIP codes and local landmarks (bridges, libraries, zoos – not global chains like McDonald’s). This helps Google understand your local presence.
    • Call to Action: Include a “sign up” or “call now” button and then post.
  • 13:55 – Using Google Posts for Untargeted Keywords: For keywords you’re not currently ranking well for (e.g., pressure washing in a distant area like St. Petersburg), create a series of posts specifically about that service in that area for a couple of weeks.
  • 14:22 – The Necessity of a Grid Program: The speaker reiterates the importance of getting a grid program if you’re serious about ranking in the Google 3-pack to understand your starting point.
  • 15:44 – Final Encouragement: The video concludes with a message of perseverance for those struggling in business.

Key Takeaways and Actionable Steps

To dominate local SEO in 2023 and get more phone calls, remember these key strategies:

  • Understand Your Current Ranking: Immediately start using a geo grid tool (like Local Falcon, Local Viking, or Bright Local) or the free alternatives (GS Location Changer or Valentine Doapp) to see where you rank in the Google 3-pack, not just locally but also in surrounding areas. This is your critical starting point.
  • Prioritize Google Business Profile Optimization:
    • Generate Consistent Reviews: Actively request 3-5 reviews per week using the “Ask for a review” link in your Google Business Profile and encourage reviewers to mention your company name, service, professionalism, reliability, and affordability.
    • Utilize Google Posts Strategically: Regularly create keyword and location-focused Google Posts using relevant photos, detailed descriptions including ZIP codes and local landmarks, and clear calls to action. Use posts to target keywords you are not yet ranking well for in specific areas.
  • Explore Geo Grid Tools:
    • Consider Local Falcon for an easy and affordable option for running grid reports.
    • Explore Local Viking if you also want to schedule your Google Posts.
    • Look into Bright Local for more comprehensive analysis, including competitor rankings and citation checks.
    • Be Patient and Persistent: Understand that ranking high takes time and effort. Use the grid reports to track your progress and adjust your strategy accordingly. Don’t give up on your business goals.

By implementing these local SEO strategies, with a strong focus on understanding your ranking through geo grids and optimizing your Google Business Profile through reviews and posts, you can significantly increase your visibility in local search and drive a massive amount of phone calls to your business in 2023.

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