Local SEO 2024 REACHING {67.9%} MORE CUSTOMERS USING GOOGLE MAPS

Have you ever wondered why your business only shows up in Google Maps for customers located within a very small area around your physical location? In this video, we’re diving deep into how to break free from that limited radius and reach significantly more customers using the power of Google Maps SEO, formerly known as Google My Business. Learn the crucial steps to show Google not only where you are but also that you are the best in a wider service area, just like the speaker dedicates this video to helping businesses grow. If you’re ready to stop being limited to a couple of hundred local houses and start reaching thousands, this video is for you.

Chapters

  • 0:26 – The Limited Ranking Radius of a New Google Business Profile: Understand why a new Google Business Profile often only ranks within a one-mile radius if it doesn’t have enough signals from other areas.
  • 1:04 – Google’s Goal: Closest and Best: Learn Google’s two primary objectives when showing local businesses: displaying the closest option and, if not, the best option.
  • 2:18 – Expanding Your Reach Beyond the Initial Area: Discover why ranking in a small local area isn’t enough to sustain a business and the goal of ranking in a much wider service area.
  • 3:18 – The Key: Showing Google You’re Present and the Best: Get an overview of the strategies to show Google you serve a wider area and that you are a top-quality business.
  • 4:32 – The Necessity of a Rank Tracking Tool: Learn why a rank tracking tool like Local Falcon is essential to see where you currently rank in different areas of your city. The speaker even mentions an affiliate link in the description.
  • 5:35 – Understanding the SEO Grid: See how a rank tracking tool displays your ranking in a grid format, highlighting areas where you are visible (green), on the edge of visibility (yellow), and not visible (red).
  • 6:59 – Step 1: Creating Area-Specific Service Pages on Your Website: Discover the importance of creating dedicated pages on your website that focus on specific cities or areas you want to target, like a page dedicated to “bardmore” in the example.
  • 7:53 – Step 2: Optimizing Your Google Business Profile for Target Areas: Learn how to update your Google Business Profile to include the specific areas you serve. This involves adding updates about work done in those areas with relevant photos and descriptions and listing service areas in your profile settings.
  • 10:17 – Step 3: Encouraging Reviews from Customers in Target Areas: Understand the power of customer reviews from the areas you want to rank in and how to politely ask for them, encouraging them to use relevant keywords.
  • 11:35 – Sneaky Secret 1: Leveraging Local Business Directories: Explore the strategy of finding local online directories relevant to your industry (e.g., “bardmore Florida plumbers directories”) and ensuring your business is listed in as many as possible. Google sees these directories as relevant for your service and location.
  • 13:18 – Sneaky Secret 2: Utilizing Expired Tumblers and Web 2.0 Properties: Learn a more advanced tactic involving acquiring expired Tumblr or other Web 2.0 accounts (like Weebly, Wix, Blogger, WordPress.com) and creating content on them that is specific to your target areas, linking back to your website.
  • 15:32 – The Importance of Indexing Web 2.0 Properties: Discover how to check if these acquired Tumblr or Web 2.0 pages are indexed by Google using the “site:” search operator. Non-indexed pages won’t help your SEO.
  • 18:48 – Recap of Key Strategies: A quick review of the essential steps to expand your local SEO reach.
  • 21:31 – Focusing on Your Local Area, Not the Whole World: Reinforcement that local SEO efforts should concentrate on your specific service area.
  • 23:27 – Final Encouragement and Call to Action: The speaker offers help via text message and encourages viewers to subscribe.

Explore more on my website: https://mindsaw.com/

Check out my channel: https://www.youtube.com/@Mindsaw

Episode Transcript

Key Takeaways and Actionable Steps

To reach more customers with local SEO in 2024 using Google Maps, focus on these key steps:

  • Invest in a Rank Tracking Tool: Use software like Local Falcon to understand your current ranking visibility across your target areas.
  • Create Area-Specific Service Pages: Develop dedicated pages on your website for each city or neighborhood you want to serve, like the “bardmore” example.
  • Optimize Your Google Business Profile:
    • Accurately list the areas you serve in your profile settings.
    • Regularly post updates about work done in specific areas, including photos of the location or your team working there and detailed descriptions (1000-1500 words). Post 3-5 times per week.
  • Encourage Local Reviews with Keywords: Ask customers in the areas you’re targeting to leave reviews that mention the service provided and the location, using relevant keywords.
  • List in Local Directories: Find online directories relevant to your industry and the cities you serve and ensure your business is listed.

(Sneaky Secret) Explore Expired Web 2.0 Properties: Consider acquiring expired Tumblr, Weebly, Wix, Blogger, or WordPress.com accounts and creating area-specific content with links back to your website. Crucially, verify that these properties are indexed by Google using the “site:” search operator.

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