Local SEO 2024 -The Best Way To Get More Leads Using Google Maps

Have you ever wondered why you’re setting up your website and Google Business Profile but aren’t getting found for multiple search terms in Google Maps? In this video, we’re diving into the easiest method to attract more leads to your Google Business Profile, a strategy that’s so simple you can do it yourself. This is for you if you’re looking to expand your reach beyond just one keyword and tap into what your potential customers are already searching for. Get ready to learn how to get found right where it matters most – in Google Maps.

Chapters

0:55 – Finding Your “Low-Hanging Fruit” Keywords: Discover how to identify the most important keywords your clients are already using to search for businesses like yours on Google. We’ll show you exactly where to find this valuable information within your Google Business Profile.
1:36 – Accessing Your Google Business Profile Performance Data: Learn the simple steps to navigate to the “Performance” section of your Google Business Profile, where you’ll uncover the keywords people are using to find you. Remember, you need to be logged in with the same email you used to create the profile.
1:49 – Identifying Keywords Your Customers Are Already Using: Understand why the keywords listed in your Performance tab are crucial starting points. Even if you don’t have specific pages set up for these terms, the fact that customers are searching for you with them means it’s a prime opportunity.
3:11 – Capitalizing on “Low-Hanging Fruit” for Google Maps Ranking: Grasp the concept of “low-hanging fruit” – people are already looking for you with these keywords, and Google already associates you with them. The goal is to rank higher in the Google three-pack (Google Maps) for these terms.
3:31 – Verifying Google Maps Presence for Your Keywords: Learn how to check if a Google Map appears for specific keywords. While not all keywords will have a map result, those that do present immediate opportunities.
4:21 – The Crucial First Step: Creating Targeted Service Pages: Discover the first key action: if people are searching for a service (like “internet marketing service” in the example) and you want to rank for it, you need a dedicated page on your website for that specific service.
4:36 – Ensuring Your Google Business Profile Category Alignment: Understand the importance of your Google Business Profile category. You can check the prevalent category for a keyword by searching for it on Google and seeing the categories of the top-ranking profiles. Your website page should align with this category (e.g., “internet marketing service”).
5:30 – The Second Key: Building Keyword-Rich Reviews: Learn why customer reviews are essential and how to strategically encourage reviews that include the specific keywords you’re targeting, like “internet marketing service”. Aim for three to five reviews over the next two weeks that naturally incorporate these keywords.
6:26 – The Third Key: Utilizing Google Business Profile Updates: Discover the power of the “Updates” feature in your Google Business Profile. Over the next two weeks, aim to add three to five posts specifically about the new keyword you’re targeting (e.g., internet marketing service).
7:02 – The Importance of Relevant Imagery in Your Updates and Website: Understand that Google analyzes the pictures you use on your website pages and in your Google Business Profile posts to understand the type of business and services you offer. Use images that Google associates with your target keyword (e.g., searching Google Images for “internet marketing service”). Avoid irrelevant images.
10:00 – Recapping the Three-Step Process for Ranking Higher: A quick review of the three core steps: creating a dedicated website page, getting keyword-rich reviews, and posting relevant updates on your Google Business Profile.
12:12 – The Importance of Tracking Your Ranking Progress with an SEO Grid Program: Learn why a local SEO grid program (like Local Falcon, Local Dominator, Local Viking, Bright Local) is the only reliable way to check your rankings across different geographical areas. Investing in such a tool (around $24/month) is crucial if you’re serious about ranking.
12:12 – Expanding Your Service Area Through Ranking for New Keywords: Understand how ranking for additional keywords can help you increase your reach and attract more calls. The goal is to consistently improve your rankings and expand your visibility beyond your immediate local area.
14:48 – Final Thoughts and Encouragement: A reminder of the importance of focusing on your business growth to support your family and the value of implementing these simple yet effective local SEO strategies.

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Episode Transcript

Key Takeaways and Actionable Steps

To easily get more leads to your Google Business Profile in 2024, follow these simple steps:

Identify Keywords: Go to the “Performance” tab of your Google Business Profile and note the keywords your clients are already using to find you.
Create Targeted Pages: For each relevant keyword you want to rank for (that has Google Map results), create a dedicated service page on your website (around 750-1000 words). Ensure the page content aligns with your Google Business Profile category.
Get Keyword-Rich Reviews: Over the next two weeks, aim for three to five reviews from customers that include your target keyword (e.g., “internet marketing service”).
Post Relevant Updates: In the “Updates” section of your Google Business Profile, create three to five posts over the next two weeks specifically about your target keyword and service.
Use Appropriate Images: For both your new website page and your Google Business Profile updates, use relevant images that Google associates with your target keyword. Search Google Images for inspiration.

Track Your Progress: Invest in a local SEO grid program like Local Falcon (affiliate link may be in the video description) to monitor your ranking improvements across your target areas.

By implementing these straightforward strategies, you can start ranking for more keywords in Google Maps, attract more leads, and ultimately grow your business. Remember, focusing on what your customers are already searching for is the easiest path to success.