Make Your Website DOMINATE Local Search With Neighborhood Pages!

Tired of struggling to rank in local search results, especially in specific neighborhoods or areas you serve? In this video, we’re revealing a powerful strategy to help your website dominate local search: creating neighborhood pages.

Discover the insider secret shared by Darren Maran from Rattel SEO and learn exactly how to implement it to reach more local customers and rock the Google 3-pack (now Google Business Profile). If you want to expand your reach, get new leads, and increase your income, this is a must-watch!

Explore more on my website: https://mindsaw.com/
Check out my channel: https://www.youtube.com/@Mindsaw

Episode Transcript

  • The Local Search Challenge and Opportunity:
    • Many businesses compete to get into the Google 3-pack for local searches.
    • However, many of these businesses are not actively optimizing, creating an opportunity for those who are smarter and take action.
  • The Problem: Not Being Found in Specific Areas:
    • Just because you rank well near your physical location doesn’t mean you’ll be found in other areas you serve.
    • For example, a locksmith located on Main Street might show up when someone searches “locksmith near me” around their office, but won’t be found in a neighborhood like Clear Water if they don’t specifically target that area.
    • There are three main reasons why you might not be found, and this video focuses on the first crucial reason: your website.
  • The Solution: Creating Dedicated Neighborhood Pages:
    • If you want to do business in a specific area, even if it’s 5, 10, or 15 miles away from your registered business location, you need to have a dedicated page on your website that clearly indicates you serve that area.
    • This page signals to Google that you actively do business in that specific neighborhood or city.
  • Key Elements of an Effective Neighborhood Page:
    • Mention the Specific Area: The page title and content should clearly state that you provide your services in that area (e.g., “Locksmith Services in Clear Water”).
    • Local Details: Include information specific to that neighborhood to show relevance. This could include:
      • Local landmarks like state parks, statues, bridges, libraries, or police precincts.
      • Conveniently located references to these landmarks.
    • Services Offered: Clearly list the services you provide in that specific area.
    • Unique Features: Highlight any special offerings for that area, such as “we’ll drive out to you” or “you can drive to us”.
    • Events (If Applicable): If you have specific events or promotions for that neighborhood, feature them on this page.
    • Testimonials/Reviews: Embed reviews from customers located in that specific area if possible. If you have multiple Google Business Profile listings, try to show reviews specific to that location. Even general testimonials are beneficial.
    • Contact Information: Ensure your contact information is easily accessible.
    • Geographical Details and Maps: Include a map (potentially with pins showing service areas) to illustrate your reach.
    • FAQs: Include frequently asked questions specific to serving that area.
    • “Did You Know?” Section: Share interesting facts or offers relevant to the neighborhood (e.g., “Did you know we offer free estimates in Clear Water?”).
    • Store/Agency/Office Features: Highlight any relevant features of your business as they relate to serving that area.
  • The Importance of a Holistic Approach (The “Triangle Method”):
    • Creating neighborhood pages is only the first part. To truly rank, you also need to:
      • Update your Google Business Profile: Add the areas you serve to your profile, including in the description, services section, and Google Posts.
      • Get Local Reviews: Encourage customers in the specific neighborhoods to leave reviews mentioning the service they received and the area they were in. Mentioning local landmarks in the review can further strengthen the signal to Google.
  • Taking Action and Seeing Results:
    • Implementing these strategies takes time and effort.
    • The ultimate goal is to get new leads, increase income, and achieve your “why”.
  • The Importance of Tracking Your Progress:
    • Use tools like Local Falcon to see where you currently rank and identify areas where you need to focus your efforts.
    • Monitor your ranking improvements and the number of calls you receive from these target areas.

Key Takeaways:

  • To dominate local search and reach customers in specific neighborhoods, creating dedicated “areas we serve” pages on your website is crucial.
  • These pages should be rich with local details, relevant services, and ideally, local testimonials.
  • Simply having these pages isn’t enough; you must also optimize your Google Business Profile and encourage local reviews.
  • Track your progress using tools like Local Falcon to see where you are ranking and where you need to improve.

Resources Mentioned:

  • Darren Maran (Rattel SEO): Credited with teaching the strategy of neighborhood pages.
  • Local Falcon: A tool for checking local search rankings.

Google Business Profile (formerly Google My Business and Google Places): Your free business listing on Google.