New York Web Design 2017 and Digital Marketing Agencies

The Essentials Of An Effective Web Design.

Web design refers to the practice of articulating the online reputation of a company. This serves as a direct link between the company and the target audience. Web design service providers are design agency that delivers high quality solutions to technical aspirations and challenges. They also hold immense specialization in offering quantifiable and tailor-made services in different spheres of ecommerce website development, WordPress, content management system, custom web application development, search engine optimization, mobile responsive website, mobile application development and internet marketing.

Anyone who’s ever created a high-quality web site will tell you that it’s a lot of work. There is a wide range of things you must consider when putting it together. However, taking the time to do it right the first time will most definitely pay off for you in the end.

Here are the essentials of an effective web design:

Setting Up Shop

Before you can work on creating a website, you need a domain name and hosting. Since your domain name represents your business, make sure it’s memorable, relevant, and catchy. As for the domain hosting itself, you can think of this as though you’re renting a storefront on the Internet. This is where your website’s files are stored before you display them to your visitors.

Some of the most reliable web hosting providers in business today are GoDaddy, Hostgator and BlueHost.

Page Design

At the heart of every good website design project is its programming language. A combination of HTML and CSS are necessary for this today. These website languages allow you to have a lot of control over everything you want your website to do. Unfortunately, they do require a lot of time to learn. When time isn’t on your side, you can opt for using a content management system. This is a great option for anyone who doesn’t already know or who don’t have the time to learn how to code their website by hand. If you’re like this, then you’ll want to look into one of the following CMS platforms:

  • WordPress: WordPress comes as the most highly recommended CMS platform today. This is because it’s easy and flexible to use and yet it’s still quite cost-effective. There’s also a lot of support for WordPress so if you ever have any questions or need any help, it’s right there at your fingertips.

  • Joomla: Joomla is a free option for your CMS needs. You can use it to build a really powerful website. In fact, over the years it’s won many reports because of its functionality.

  • Drupal: Drupal is more difficult to use than WordPress, but it’s also more functional for this reason. However, this also means that most of what you’ll want Drupal to do for you, outside of its basic provisions, needs to be developed by you. This is great if you have the capabilities of doing so.

Graphic Design

Good web pages start off with state of the art graphic design because they know how important this is in regards to user experience while visiting their site. This isn’t as simple as creating something that looks good and appeals to your taste. There are actually some graphic design “rules” you should adhere to when you want to create a professional website.

This includes:

  • 1. Don’t use sidebars or sliders because they only serve to create clutter. Originally they were meant to help people browse your website easily but many visitors don’t use them today because they realize they contain a lot of useless information.

  • 2. Use a large font to grab your visitor’s attention and “make” them read what your content says. This is especially important for anyone who’s visiting your website on a mobile device.

  • 3. Offer more space and less clutter so your website doesn’t look overly complicated. This also helps your visitors place more of their focus on your message.

  • 4. Use high-quality images and create elegant shadows around the edges of them. This gives even your simplest photo an in-depth, stylish appeal. Also, consider using premium stock images or commissioning your own so you don’t have the same images on your site that everyone else has.

  • 5. Don’t include a lot of links in your navigation menu, sidebar, blog posts, and on your homepage. This gives people too many options and even causes some of them to leave your page altogether. Make sure you add all of this to your style guide. It’s important to use these so that your business maintains the same style throughout all of the online content it creates.

Search Engine Optimization

Although you may not even think that SEO is an important part of building your website, it’s actually a critical part of web development today. At the heart of SEO lies the fact that your website should only revolve around one central topic. From there you’ll want to mention your keywords in your site title, domain name, description, tagline, keywords, blog categories, images, page titles, and page content. Make sure you always use these keywords to link to your site’s internal pages whenever possible as well.

Responsive Web Design

Since so many people are viewing websites on their mobile phone and other mobile devices today, you’ll want to make sure your site is designed for these viewers too. This isn’t something that’s optional any longer. As such, it involves more than simply making sure that your layout is fluid after it’s built. Today, it also involves:

  • Using prototyping software such as Adobe Edge Reflow to make sure your layout’s design fits desktop, tablet, and mobile devices.

  • Paying close attention to your website’s navigation is also important. Essentially, you only want three navigational menus at most. Anything more should open in a drop-down menu.

  • Creating optimized images for each of your responsive design layouts so you don’t experience any scaling or bandwidth issues. Here you’ll want to use JPEG, GIF and PNG-8 file formats while always avoiding PNG because it really bloats your files.

  • Using exact measurements with your images so there isn’t any scaling. This also preserves your images’ quality and resolution so you don’t have any color issues.

  • Making your website easy to update by placing comments in your code and creating written documentation so that everyone knows and understands how updates work.

  • Limiting the use of text so that only what’s necessary is present helps make sure you don’t have long, scrolling pages, which visitors hate.

  • Testing all of your code snippets and templates carefully to make sure they don’t slow your site’s performance down.

  • Cleaning up your design once you’ve created it is so very important here. You want to make sure that you remove anything that isn’t essential to your website’s design and functionality. By doing so you’re actually improving your web site’s load time, which is of great importance to anyone who’s arriving at your web site from a mobile device.

Sometimes you really do need to start by building a mobile design first then scaling it up for desktop and tablet computers too. After all, if your visitor can easily read your text and view your logo while on a mobile device, there isn’t going to be any problem with them doing so on any other device.


While there’s a lot that goes into your website design today, taking the time to incorporate all of these things is vital. You not only want a website that functions well, but one that is also appealing. Since your website is your storefront today, make sure you consider all of these things as you’re engaged in the building process.

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