MASTER GOOGLE MAPS in 2024 and Take Your Business to the Next Level!

Ready to take your local business to the next level with Google Maps in 2024? In this video, we dive deep into the exact checklist Mindsaw uses to rank clients in the coveted Google 3-pack in less than 30 days! Discover actionable strategies across three key areas: on-page website optimization, Google Business Profile mastery, and effective off-page techniques. Learn how to set up your website to clearly tell Google what you do and where you do it, select the right Google Business Profile categories using tools like GMB Everywhere, and build a strong online presence through reviews, citations, and even video marketing. If you’re serious about dominating local search and driving more customers to your business, this is the video for you!

Explore more on my website: https://mindsaw.com/
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Episode Transcript

 

Chapters:

  • 0:00 Introduction: Getting Clients in the Google 3-Pack
    • Mindsaw’s successful track record and the three-section checklist overview (on-page, GMB profile, off-page).
  • 0:32 Section 1: On-Page Website Optimization
    • Clearly explain what you do and where you do it on the homepage and in the title tag.
    • Importance of naming the city first in the title tag (example: Honolulu Urgent Care Center, not Urgent Care Center of Honolulu).
    • Optimizing H1 tags to reflect your city and primary GMB category (e.g., Honolulu Urgent Care Center).
    • Placement of address (under the logo) and a prominent phone number on the right-hand side.
    • Displaying accepted credit cards clearly.
    • Homepage setup to represent your city and primary GMB category.
    • Creating “People Also Ask” pages on your website linking back to relevant service pages.
    • Building internal backlinks using target keywords to strengthen key pages.
    • Creating specific website sections for:
      • Google Business Profile Keyword Pages (e.g., abdominal pain, allergic reaction).
      • Areas We Serve Pages (starting with nearby locations and expanding).
    • Proper website navigation:
      • Logo should link to the homepage (avoid a separate “Home” link).
      • Second link should be your second GMB category (avoid “About Us”).
      • Include GMB categories, keyword pages, and areas served.
      • Place less important pages (FAQs, Payment, About Us, Meet the Team) after the key navigation.
      • “Contact Us” should always be the last link.
    • Embedding your Google Business Profile map in the footer (if you have one location). For multiple locations, create dedicated location pages.
  • 10:44 Section 2: Google Business Profile Optimization
    • Finding your main GMB category and competitor categories using GMB Everywhere.
    • Selecting 3-5 relevant categories in your Google Business Profile.
    • Using Google Business Posts (Updates, Offers, Events) consistently (3-5 times a week initially).
    • Creating posts with relevant pictures of your town, crew, or services, including what you do and where.
    • The importance of getting reviews for ranking.
    • Asking for reviews by sharing the review link from your GMB profile.
    • Encouraging customers to find your listing by searching keywords and then leaving a review for a more natural profile.
    • Golden Nugget: Have employees use Google Maps to navigate to and from your business during business hours to signal local relevance to Google. Start with 1-2 employees a week if low walk-in traffic.
  • 25:30 Section 3: Off-Page Optimization
    • The importance of citations in relevant online directories (Yelp, Thumbtack, industry-specific directories).
    • Finding relevant directories by analyzing your higher-ranking competitors: Enter their website into Google to see which directories they are listed in.
    • Creating off-page content on Web 2.0 platforms (e.g., Tumblr, Blogger) targeting specific areas you serve and linking back to your website.
    • Creating videos to further demonstrate what you do and where, with links back to your website in the description. Embed videos on your website.
  • 32:12 Conclusion and Final Thoughts
    • Recap of key strategies: website optimization, GMB profile management, reviews, driving directions, correct GMB category.
    • Dedication to Darren Marian and a health recommendation.