I Doubled My Leads {Part 2} This Google Maps SEO HACK for Local Businesses 2024 (Neighborhood Page)

Have you been looking for ways to expand your local business reach and tap into new customers in areas you haven’t been found in before? In this insightful video, the expert from Mindsaw shares a powerful three-part Google Maps SEO hack that can help your local business get more leads by targeting towns and cities even 15-20 miles away. This video is dedicated to the memory of Darren Marian.

If you’re ready to increase your income and do better things for your family, this video provides a clear, actionable strategy. Forget extra beer money – this is about real business growth and helping yourself achieve your goals. This session will lay the foundation you need to understand how to be found in areas outside your immediate vicinity.

Explore more on my website: https://mindsaw.com/
Check out my channel: https://www.youtube.com/@Mindsaw

Episode Transcript

Key Takeaways/Summary:

The Three-Part Strategy to Expand Your Local Reach and Double Your Leads:

According to this video, there’s a crucial three-part strategy, often referred to as the “triangle method“, you need to implement to rank in areas you currently aren’t visible in:

  • Part 1: Create Dedicated Service Area Pages on Your Website

    • To be found in a specific area (neighborhood, city, or town) 5, 10, or 15 miles away, you need to have a dedicated page on your website that explicitly states you service that town.
    • Think of it this way: Google needs to see on your website that you do business in that specific area.
    • This means having a page for each area you want to target, showcasing what you’ve done in those locations. This helps Google recognize you for that particular area.
    • However, simply creating these pages is not enough to guarantee ranking. It’s just the first step.
  • Part 2: Optimize Your Google Business Profile (GBP)

    • The second part involves optimizing your Google Business Profile.
    • You need to go into each section of your GBP and inject information about the services you offer and the specific areas you work in.
    • Specifically, you should add the services you offer and the areas you do business in your GBP description.
    • Go through each link and section within your GBP and see where you can include details about what you do and where you do it.
    • For example, if you’re a plumber, you need to list all the services you offer and the specific locations where you provide those services.
  • Part 3: Leverage the Power of Localized Reviews

    • The final piece of the triangle is reviews.
    • It’s crucial to get reviews from people who are physically located in the specific area you are targeting.
    • Ideally, these reviews should explicitly mention the area and the service that was provided.
    • While a generic review like “Your service was great” might stick if the reviewer is very active on Google, it doesn’t specifically signal to Google that you are relevant in that area.
    • It’s recommended to guide (instruct/influence) your clients on what to include in their reviews. Provide them with an outline or keywords to mention, such as the service provided, the specific area, the technician’s name, and your company name. They should still use their own words for authenticity.
    • If a reviewer is slightly outside the target area, their review can still be valuable if they mention something specific within that area and relate it to the service they received. An example provided is mentioning a nearby landmark when describing their location.
    • Reviews are really important for ranking in specific areas.

Understanding Your Current Ranking with Local Falcon:

Before implementing this strategy, it’s essential to understand where you currently rank in your target areas. The best way to do this is by using a tool like Local Falcon.

  • Local Falcon provides a grid report showing you where you are ranking and where you are not ranking in different locations.
  • Think of Local Falcon as an X-ray for a broken arm – it helps you diagnose where the problem is instead of guessing.
  • Knowing where you are not ranking will show you where you need to get signals from. These signals include:
    • Website pages about that area.
    • The area mentioned in your Google Business Profile.
    • Reviews from people in that area.

Checking Your SEO Progress and Reporting:

Whether you are doing your own SEO or working with an agency, you should use a program like Local Falcon to check the work being done.

  • If you’re working with an SEO professional, they should be providing you with a grid report showing your local ranking. If you’re not receiving this, it’s important to ask for it.
  • Effective SEO reports focus on what’s important to you, the client, such as:
    • Website traffic.
    • Phone calls received.
    • Actions taken by visitors.
    • Screenshots or grid reports showing your ranking improvements.
  • A traffic light system can be used to track performance, but it’s important to consider seasonal nuances in your industry.

Take Action to Expand Your Reach:

If you want to rank in a specific area, remember the triangle:

  1. Website: Create dedicated service area pages.
  2. Google Business Profile: Add the service area and services you provide.
  3. Reviews: Get reviews from people in that area mentioning the service.

By implementing these three steps, you can start to see a significant improvement in your local SEO and attract more leads from a wider service area.

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Our Why:

Remember, the reason we do this is to help our families by being financially available to those who need help. We want to be able to say, “We can help you”. We’re here to pay our bills, our mortgage, help our families, and live a happy life. We want to connect with others on this journey to reach our goals.

Disclaimer: The information provided in this video is based on the presenter’s experience and observations as of the recording date. SEO landscapes are constantly evolving, and results may vary. The presenter may have personal connections or business relationships that influence the content presented.