Explode Your Reach in 2024 🚀Master Local SEO & Dominate Google Maps"

Welcome! Are you ready to expand your business’s reach and tap into new customers in 2024? In this dynamic video from Mindsaw, you’ll learn how to master local SEO and dominate Google Maps. Discover the strategies to get found in towns and cities you couldn’t reach before – even 15 to 20 miles away. This masterclass is packed with actionable advice to help you generate new leads and grow your income.

Below, we’ve broken down the key steps from Mindsaw’s video into an easy-to-follow structure, empowering you to implement these local SEO tactics and see tangible growth in your business. Remember, as Mindsaw emphasizes, this is about making more money so you can do better things for your family.

Key Strategies for Local SEO Domination Covered:

  • Laying the Foundation: Understanding the Essentials (1:12)
  • The First Pillar: Optimizing Your Website for Local Reach (1:32)
  • The Second Pillar: Powering Up Your Google Business Profile (2:58)
  • The Third Pillar: The Triangle Method and the Importance of Reviews (4:06)
  • Getting the Right Kind of Reviews from the Right Location (4:26)
  • Recap: The Three Essential Steps for Ranking Locally (7:33)
  • The Crucial Role of Local Falcon in Your SEO Campaign (7:46)
  • Understanding and Monitoring Your Ranking Reports (9:31)
  • Your “Why”: Driving Your Business Success (13:00)

Explore more on my website: https://mindsaw.com/

Check out my channel: https://www.youtube.com/@Mindsaw

Episode Transcript

Unlocking Local Dominance: Your Actionable Roadmap:

  1. Laying the Foundation: Understanding the Essentials (1:12)

Before diving into specific tactics, Mindsaw stresses the importance of understanding the foundation of local SEO. This involves recognizing that to be found in a specific area, you need to signal to Google that you serve that area.

  1. The First Pillar: Optimizing Your Website for Local Reach (1:32)

The first crucial step is to have a dedicated page on your website for each town or city you want to target. This page should clearly state that you service that specific area. Mindsaw uses a red box as a visual example. This demonstrates to Google that you do business there and showcases any work you’ve done in that location. However, simply having these pages is not enough to rank; it’s only the first part of a three-part strategy.

  1. The Second Pillar: Powering Up Your Google Business Profile (2:58)

The second part involves your Google Business Profile (GBP). You need to go through each section of your profile and add the services you offer and the specific areas you serve in your description. For example, if you’re a plumber, you should list all your plumbing services and the towns you operate in. Mindsaw advises going through each link in your GBP and strategically including what you do and where you do it.

  1. The Third Pillar: The Triangle Method and the Importance of Reviews (4:06)

Mindsaw introduces the “triangle method,” which consists of three essential components:

  • Your Website: Having dedicated service area pages.
  • Your Google Business Profile: Clearly stating your services and service areas.
  • Reviews: Obtaining reviews from customers in the specific areas you want to rank in.
  1. Getting the Right Kind of Reviews from the Right Location (4:26)

Reviews are critical, but the content and location of the reviewer matter. Ideally, you want someone standing in the location you’re targeting to leave a review mentioning the service provided. A general review without location context is less impactful. Mindsaw suggests providing clients with an outline or keywords to include in their reviews, such as the service provided, the area, your company name, and the technician. While a review from slightly outside the area is acceptable, it should ideally mention something within that target area to provide local context.

  1. Recap: The Three Essential Steps for Ranking Locally (7:33)

To reiterate, if you want to rank in a specific area:

  • Create service area pages on your website.
  • Add your service areas and services to your Google Business Profile.
  • Get reviews from people in those specific areas mentioning the services they received.
  1. The Crucial Role of Local Falcon in Your SEO Campaign (7:46)

Mindsaw strongly recommends using a tool like Local Falcon right at the beginning of your SEO campaign. He compares it to getting an x-ray for a broken arm – it shows you where you are currently ranking and, more importantly, where you are not ranking. This allows you to identify the areas where you need to focus your efforts to gain signals.

  1. Understanding and Monitoring Your Ranking Reports (9:31)

If you’re working with an SEO agency (or even if you’re doing it yourself), you should be receiving grid reports that show your ranking performance in different locations. Mindsaw emphasizes that these reports are essential for checking progress. Furthermore, reports should also include metrics that matter to you, such as website traffic and the number of phone calls received. He uses a traffic light system in his CRM to track phone calls, highlighting the importance of seasonal relevance (e.g., heating calls in winter for a plumber).

  1. Your “Why”: Driving Your Business Success (13:00)

Mindsaw concludes by reminding viewers of their “why” – the reason behind their efforts. For many, it’s about providing for their families, helping loved ones, and achieving financial stability. He encourages viewers to stay focused on these goals as they implement these local SEO strategies.

Take Action and Explode Your Reach!

By implementing these key strategies from Mindsaw’s masterclass, you can take significant strides towards exploding your local reach in 2024 and dominating Google Maps. Focus on building out your website with service area pages, optimizing your Google Business Profile, and actively working to get location-specific reviews. Remember to utilize tools like Local Falcon to track your progress and refine your strategy.

What’s one area you’re going to focus on implementing first? Share your plans and any questions you have in the comments below!

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