{PART 2} Mastering GOOGLE POSTS for GOOGLE MAPS 🚀A Step by Step Guide🚀

Welcome! In this video, inspired by the insights from Mindsaw’s “Mastering GOOGLE POSTS for GOOGLE MAPS” video, we dive deep into how you can optimize your Google Business Profile (formerly Google My Business) posts for optimal local SEO results. Just like Darren appreciated those “little tricks” that make a big difference, this step-by-step guide will equip you with a powerful strategy to enhance your visibility on Google Maps and attract more local customers.

Explore more on my website: https://mindsaw.com/

Check out my channel: https://www.youtube.com/@Mindsaw

Episode Transcript

Key Takeaways/Summary:

What You’ll Learn:

In this video, we’ll cover:

  • How to easily access the “add update” feature in your Google Business Profile.
  • A neat trick for quickly populating your posts with relevant, location-specific content.
  • Leveraging the power of AI writing tools like ChatGPT to create compelling post content.
  • The crucial elements of an optimized Google post, including keywords, local landmarks, and calls to action.
  • The strategic importance of incorporating relevant photos, such as your business location or a map of the target area.
  • Understanding how SEO grid reports can inform your Google Posts strategy and help you rank in specific locations.
  • Recommendations for SEO grid software to track your local ranking progress.
  • The benefit of using tools like Local Viking to schedule your Google posts for consistent engagement.
  • Adopting a forward-thinking SEO strategy: building your business where you’re going, not where you’ve been.

Key Steps to Mastering Google Business Profile Posts:

(Based on the Mindsaw Video)

  • Accessing the “Add Update” Feature:

    • First, type your brand name into Google.
    • Ensure you are signed into the Google account associated with your Google Business Profile.
    • Locate your Google Business Profile listing.
    • Click the small down arrow (or similar button) typically found on the right-hand side.
    • Select “Add update”. This is the first option you’ll usually see.
  • Generating Content with AI (ChatGPT Example):

    • Consider using an AI writing tool like ChatGPT to quickly create content.
    • Provide ChatGPT with specific details, such as:
      • The location you want to target (e.g., “Graniteville, Staten Island”).
      • Relevant keywords for your business (e.g., “locksmiths”).
      • Specific streets or landmarks in the area to make the content locally relevant (e.g., streets around “76 Jews Drive”, “Richmond Avenue”, “Home Depot”).
    • Aim for a reasonable length, such as around 250 words.
    • Review and edit the generated content to ensure accuracy and it aligns with your brand voice.
  • Adding a Call to Action:

    • Include a clear call to action in your post, such as “Call Now”.
  • Selecting Relevant Photos:

    • Images significantly enhance your Google posts.
    • Consider adding photos such as:
      • Your business location.
      • A map screenshot highlighting the area you are targeting.
      • Photos of your services or products.
  • Strategic Use of Location (Based on SEO Grid Reports):

    • To improve your local ranking in specific areas, use insights from SEO grid reports.
    • Identify areas where you are not ranking well for your target keywords.
    • Create Google posts that mention specific addresses and landmarks within those target areas.
    • The example in the video uses the presenter’s childhood address (“76 Jewels Drive”) because initial grid reports showed a lack of ranking there. The goal is to see the ranking “turn green” in those areas over time.
  • Leveraging SEO Grid Software:

    • To understand where you currently rank and track your progress, use SEO grid software.
    • Recommended tools include:
      • Local Falcon: Known for being easy to use, with a basic plan around $24/month.
      • Local Dominator (doco): A tool the presenter is currently exploring.
      • Local Viking: Offers grid reports and the ability to schedule Google posts for the entire month (plans start around $149/month).
  • Scheduling Google Posts (with Local Viking):

    • Tools like Local Viking allow you to create multiple Google posts at once and schedule them to be published throughout the month. This helps with consistency and saves time.

The Big Picture: Building for the Future:

Remember, the strategy here is to build your business where you are going in terms of local SEO ranking. By strategically targeting specific locations with relevant content and tracking your progress with SEO grid reports, you can improve your visibility and attract more customers in the areas that matter most to your business.

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