Revive Your Website's Homepage With These EASY Fixes!

Have you ever wondered why your website’s homepage isn’t bringing in the local business you expect? In this video, we’re diving into easy fixes you can make to your homepage that helped a client rank within 30 days. Learn how to optimize your homepage for local SEO so you can get the same results. If you’re ready to make simple changes that can significantly impact your local rankings, watch this!

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Episode Transcript

 

Key Fixes Discussed in This Video:

  • Homepage Alignment: Ensure your homepage clearly states what you do and where you do it [6:52].
  • H1 Tag Optimization: Your H1 tag should include the city/town first, followed by your primary GMB category [1:43, 1:50]. For example, “Honolulu Urgent Care Center” [1:01]. Avoid putting the GMB category first, like “Urgent Care Center of Honolulu” [1:53]. Check your website’s H1 tag setup [1:58, 2:03].
  • Navigation Menu Setup:
    • The first link after the homepage should be your second GMB category [8:50, 8:54, 9:12, 10:04].
    • The second link should consist of your keywords [10:11, 10:14].
    • The third link should be “Areas We Serve,” focusing on areas within a 15-20 minute radius of your location [10:22, 10:27, 10:41]. Avoid creating a large number of “areas we serve” pages far from your location, especially when starting [10:29, 10:51].
    • After these initial links, you can include other pages like FAQ and About Us [11:16]. Avoid having “Home” and “About Us” as your first two links if you are a local business [11:22, 11:30].
  • Footer Optimization:
    • Display your business hours exactly as they appear in your Google Business Profile [5:56, 6:00, 6:04].
    • Embed the Google Business Profile map, not just a directions map [6:18, 6:21, 6:30]. You can verify it’s the correct map if you see reviews [6:38, 6:42].
  • Review Strategy: For new websites focused on local ranking, get reviews that mention what you do (your primary GMB category) and where you do it [6:56, 7:00, 7:02, 7:22, 7:40, 7:48].