This Simple Geo Grid Trick Will Get You More Local Customers!

Are you aiming to get your business noticed in the local Google Maps results, also known as the Google 3-pack? In this video, we’re diving deep into an unbeatable Google Post game plan that can significantly boost your local rankings. Learn the crucial steps, including the necessity of geo grid software, to understand your current ranking and strategically improve your visibility to local customers. If you’re serious about dominating local search, attracting more clients, and growing your business, you need to watch this!

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Episode Transcript

Key Discussion Points:

  • The Prerequisite: Geo Grid Software is Non-Negotiable
    • To effectively implement this strategy, you absolutely need geo grid software.
    • This software allows you to see how far your Google Business Profile is currently ranking in different locations.
    • Without this visibility, you cannot accurately assess your progress or identify areas for improvement.
    • The speaker recommends Local Falcon as the easiest geo grid software to use, suggesting it costs $24.95 per month.
    • Other options mentioned include Local Viking (more complicated but also good) and Pright Local.
    • If you work with an agency, you should check their work by requesting ranking reports generated by geo grid software. Many businesses are unaware of this crucial step.
    • This “trick” will only work if you have geo grid software to monitor your results.
  • The Simple Yet Powerful Google Post Strategy: Injecting Local Relevance
    • The core strategy involves consistently creating Google Posts that are geographically relevant to the areas you want to target.
    • The example given is a business located in the center of an area wanting to rank near “The Groves golf and country club” and “ERS Creek preserve”.
    • Log into your Google Business Profile using the Gmail account used to create it.
    • Click on “Add an update“.
    • Include pictures taken from the target locations (e.g., The Groves) in your updates. You can even take multiple pictures.
    • Write content for the update that mentions activities or potential activities in that specific area.
      • Example: Announcing a potential golf outing on September 3rd at The Groves if 20 (or 40) people sign up.
      • The goal is to import all information about the target location into your Google Business Profile wherever possible.
    • Mention jobs you have done or are trying to do in those areas, including landmarks and even addresses. For example, “We recently power washed a house near The Groves golf and country club”.
    • Use tools like ChatGPT to help you write compelling posts that mention local areas and landmarks.
    • Even if the event isn’t guaranteed, creating these posts helps show Google that you are present and relevant in those areas.
    • Post these updates 2-3 times a week. Avoid generic posts like holiday greetings, which don’t contribute to local ranking.
    • Be creative! Think about local landmarks, addresses, parks, and mention them in your posts in the context of your services or potential events.
    • Include pictures of maps highlighting the areas you are targeting. Google loves this visual confirmation of your local focus.
  • The Desired Outcome: Turning Red Dots Green
    • The goal of this consistent, geographically focused Google Post strategy is to “green you out” on the geo grid software.
    • The “red dots” represent areas where you are currently not ranking well, and the aim is to turn them green, indicating improved visibility.
    • This signifies to Google that your business is relevant to the work you do in those specific local areas.
  • The Second Crucial Element: Client Reviews with Local Mentions
    • It’s not just about what you say in your Google Posts; what your clients say in their reviews also matters significantly.
    • Encourage your clients to mention the specific areas where you provided services in their Google Business Profile reviews.
    • When clients include local landmarks or neighborhood names in their feedback, it further strengthens the geographical relevance signals to Google.

Key Takeaways:

  • Ranking in the Google 3-pack requires a strategic approach to your Google Business Profile, and geo grid software is essential to guide your efforts.
  • Consistently create Google Posts (2-3 times per week) that mention local areas, landmarks, and even addresses you want to target.
  • Include relevant pictures, such as photos from the target locations or screenshots of maps highlighting those areas, in your Google Posts.
  • Encourage your clients to mention the specific locations where you served them in their Google Business Profile reviews.

By consistently implementing this strategy, you can improve your local relevance and increase your chances of ranking in the Google 3-pack for your desired service areas.