WOW!!!!!! Using Google Bard to RANK ON GOOGLE MAPS!!!! {Part 2}

Hey everyone, welcome back! Are you ready to discover a straightforward yet powerful strategy to **boost your local business ranking on Google Maps**? In this video, we’re diving deep into how you can leverage **Google Bard** to gain an edge and get your business noticed in the crucial **Google 3-pack**.

Brett Moleta from Mindsaw is back to break down his simplified approach to tackling local SEO, emphasizing that while mastering it takes time and effort, the initial steps are surprisingly easy to grasp. If you’re looking to attract more local customers and dominate that top spot in Google Maps, you’ve come to the right place. Let’s get started and see how Google Bard can help you beat Google Maps!

Explore more on my website: https://mindsaw.com/

Check out my channel: https://www.youtube.com/@Mindsaw

Episode Transcript

Understanding the Focus: The Google 3-Pack

Step 1: Laying the Groundwork with a Grid Report

Before embarking on any optimization efforts, the very first step is to understand your current ranking landscape. It is strongly recommended to run a grid report. This report provides a visual representation of where your Google Business Profile (GBP) ranks for a specific keyword across a grid of locations.

Several grid report tools are mentioned, with **Local Falcon** it being the preferred choice due to its ease of use. Other options include Local Viking, Bright Local, and Local Dominator. The key takeaway is that you need to use one of these tools.

Interpreting Your Grid Report:

* The report typically displays a grid with dots and numbers.

Green dots with numbers indicate your ranking in that specific area. For instance, a “2” signifies that if someone were in that location and searched for your target keyword (e.g., “appliance repair”), your business would appear in the second position.
The report reveals how your ranking changes as you move further away from your physical business location. You might rank well in your immediate vicinity but drop significantly in areas a few miles away.
Ultimately, the grid report acts as a “mirror for your business” in terms of Google Maps ranking, showing you where you rank and, crucially, where you don’t rank.

Step 2: Developing a “Workout Program” for Underperforming Areas

Once you have your grid report, you’ll be able to identify areas where you are not ranking well. For these areas, you need to develop a targeted approach, likened to a **”workout program,”** to improve your visibility. However, you can’t create an effective plan without first knowing where you need help. The speaker emphasizes that even if you hire someone for SEO, you should still run and review these reports yourself because **”nobody cares more about you than you”**.

The Core Strategy: Three Key Actions

For each specific area where your grid report shows a low ranking (e.g., a location where you rank #20), the speaker outlines three crucial steps:

Create a Location-Specific Page on Your Website: You need to create a page on your website that includes the **address of a location within that target area**.
Optimize Your Google Business Profile: Go into your Google Business Profile and **add that specific address and the services you offer within the context of that location**.
Obtain a Review from That Area: You need to **get a customer in that area to leave a review** for your business.

Leveraging Google Bard for Localized Content

The video then demonstrates how to use **Google Bard to quickly generate content** for the location-specific page on your website. The speaker provides a detailed prompt that you can adapt for your own business:

Specify the Length: Ask for a specific word count (e.g., “please write 750 words of content”).
Provide Business Details: Include your business type (e.g., “appliance repair business”), location (city and state with zip code).
Request Key Information: Instruct Bard to include essential details such as:
- The name of the business.
- The specific address for the target location.
- The county.
- (Optional) Owners’ names.
Incorporate Relevant Keywords: Include all relevant keywords for the service you want to rank for in that area (e.g., “all keywords having to do with Samsung microwave repair”).
Mention Local Attractions: Crucially, ask Bard to **naturally mention three popular attractions found only in that specific zip code**. This helps Google understand your relevance to that local area. The speaker suggests that these could also be landmarks like police stations or firehouses – anything unique to the area.
Highlight Unique Selling Propositions (USPs): Include what makes your business different (e.g., “our 20-year warranty”).
Provide Contact Information: Include your phone number.

The example shows how Bard generated a comprehensive article incorporating all these elements, including H tags. The speaker notes that you might need to **”touch it up a little bit”** by ensuring the city name is prominently featured alongside your services (e.g., swapping “Appliance Repair Service” with “Microwave Repair Tampa”).

Optimizing Your Google Business Profile for Local Ranking

The next critical step is to optimize your Google Business Profile (GBP) to signal your relevance in the target area. The speaker recommends several key actions:

Update Your Profile Story: Within your GBP profile, **write about the services you offer specifically at the target location** (e.g., “We do microwave repair between Maine and Maple Street in Tampa Florida”).
Create a Google Posts: Create a new post detailing a recent job you completed in that area. **Include a picture taken at that address** and describe the work you performed (e.g., microwave repair). This helps show Google that you are actively working in that specific location.
Add Products/Services: Ensure that your specific service (e.g., “microwave repair”) is listed as a product or service in your GBP.
Utilize the Q&A Section: While the speaker couldn’t immediately recall the exact steps during the video, he mentions the importance of setting up **automatic Q&A responses** related to your services and the target location (e.g., “Do you do appliance repair for microwaves between Maple and Main Street in Tampa Bay?” with an automatic “Yes, we do” answer).
Upload Photos: Add any relevant photos to your GBP, especially pictures taken at the specific address in the target area showcasing the work you’ve done.

The underlying principle here is to **show Google that you are relevant in that specific “number 20” location** identified in your grid report.

The Power of Localized Reviews

The final piece of the puzzle is obtaining a review from a customer in the target area. Ideally, this review should mention:

The specific service they received (e.g., “fixed my microwave”).
Positive attributes of your service (e.g., “extremely professional”).
Any unique selling points (e.g., “gave me a 20-year warranty”).
Even better, encourage the customer to **upload a picture** with their review.

Implementing the System for Success

To make this strategy work consistently, you need to integrate it into your workflow. When you dispatch a technician to an area where you need to improve your ranking, ensure they:

Take pictures of the job.
Document the work done.
Actively solicit a review from the customer in that area before leaving

This information should then be relayed to your web developer to update your website with portfolio pages and location-specific content, as well as to your Google Business Profile.

If you found this information helpful and want to improve your local ranking on Google Maps using Google Bard, please **like this video and subscribe to the channel for more valuable insights and strategies!**. Share this video with other business owners who could benefit from this approach.

Remember, consistent effort in implementing these three key steps for targeted locations can significantly impact your visibility in the Google 3-pack and help you attract more local customers.