Unlock Hidden Google Maps Keywords: The ChatGPT & Google Trends Strategy for FREE Leads!

Hey what’s going on? Are you looking for new and untapped keywords to help your business rank higher in Google Maps and attract more local leads? In today’s video, I’m going to show you a powerful yet completely free strategy using the underutilized tool Google Trends in combination with the incredible capabilities of ChatGPT. Learn how to easily discover what potential customers in your area are actually searching for, and how to turn those insights into amazing content for new web pages that can rank and bring you consistent local traffic. Let’s dive right in!

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Episode Transcript

Key Takeaways/Summary:

Here are the essential points covered in the video about how to find new keywords using Google Trends and ChatGPT:

  • Discover unutilized and trending keywords relevant to your local service area using Google Trends.
  • Filter Google Trends by your specific location (state and even city) and adjust the timeframe to the past 90 days to see recent trends.
  • Identify “top” related queries for your main keyword in your chosen area.
  • Copy these “top” related keywords.
  • Use ChatGPT to write content for new web pages, specifically requesting it to include the copied keywords and use H tags for better SEO.
  • This strategy helps you create focused content around keywords people in your area are actively searching for.
  • Ranking for these new keywords on your website can lead to more leads and customers.
  • This method is free and easy to implement yourself.
  1. Episode Chapters/Timestamps (Inferred):
  • 0:00 Intro: Using ChatGPT and Google Trends for more leads.
  • 1:15 Finding New Keywords with Google Trends: Introduction to the free and easy method.
  • 1:32 Navigating Google Trends: Setting up your search by keyword and location.
  • 2:16 Refining Search Parameters: Changing the timeframe to the past 90 days.
  • 2:37 Locating Your State and City: Focusing on your specific service area.
  • 3:27 Identifying “Top” Related Queries: Finding the most popular related terms.
  • 3:51 Understanding Keyword Opportunities: Example of “Lowe’s kitchen cabinets” as a potential comparison keyword.
  • 4:43 Selecting a Relevant Keyword: Choosing a top keyword related to your business.
  • 5:12 Exploring Related Queries (Further): Finding even more keyword ideas.
  • 5:33 Exporting to CSV (Optional) and Copying Keywords: Getting the list of related topics.
  • 5:57 Using ChatGPT for Content Creation: Pasting keywords and requesting an article with H tags.
  • 7:49 Reviewing the ChatGPT-Generated Article: Showing an example of keyword-rich content with H tags.
  • 8:43 Implementing the Content: Putting the article on your website.
  • 9:12 The “Why”: Focusing on spending more time with family as the ultimate goal.

Detailed Explanation of Steps:

Let’s break down how to use this powerful combination of Google Trends and ChatGPT to find new keywords for your business:

  • Harnessing the Power of Google Trends: The video emphasizes that Google Trends is an often underutilized yet incredibly valuable free tool from Google. It allows you to see what keywords are trending in specific geographic areas. To start, navigate to trends.google.com.
  • Selecting Your Initial Keyword: In Google Trends, enter a main keyword that is relevant to your business. The example used in the video is “kitchen cabinets”, but you should use a keyword that directly relates to the services or products you offer.
  • Refining Your Search by Location and Timeframe: Once you’ve entered your keyword, the next crucial step is to narrow down the results to your target area. Change the default setting (usually “Past day”) to “Past 90 days”. This will give you a good indication of recent search interest. Then, select “All categories” and keep the “Web Search” setting. Next, scroll down to the region filter and select your state. You can even drill down further to specific cities within your state if desired.
  • Identifying “Top” Related Queries: After selecting your location, scroll down to the “Related topics” and “Related queries” sections. By default, these might show “Rising” queries. The key step here is to change “Rising” to “Top”. This will show you the most popular related search terms in your chosen area for your initial keyword.
  • Analyzing the “Top” Queries for Content Ideas: Pay close attention to the “Top” related queries. These are terms that people in your area are actively searching for. The video highlights an interesting example: for “kitchen cabinets” in Arizona, “Lowe’s kitchen cabinets” appeared as a top query. This suggests an opportunity to create content comparing your kitchen cabinet services with those offered by a large retailer like Lowe’s. This type of comparison content can attract users who are considering different options.
  • Gathering Your Keywords for ChatGPT: Once you have identified relevant “top” related queries, the next step is to get these keywords into ChatGPT. The video creator initially intended to export the data as a CSV file, but then demonstrated a simpler method: directly copying the list of “top” related topics and queries. Simply select the keywords with your mouse and copy them.
  • Generating Content with ChatGPT: Now, open ChatGPT and provide it with the copied list of keywords. Your prompt to ChatGPT should instruct it to write a web page article that includes these keywords naturally within the text. Importantly, also request ChatGPT to include H tags (H1, H2, etc.) in the article to structure the content for better readability and SEO. For example, the video creator prompted ChatGPT with the keywords and the request: “please include these keywords in the article and also uh uh please include H tags when you’re creating the article”. ChatGPT then generated an article with an H1 tag like “The evolution of kitchen cabinetry in Phoenix Arizona” and incorporated the other related keywords throughout the content.
  • Implementing Your New Content: Once ChatGPT generates the article, review it to ensure it’s well-written and relevant to your business. You can then take this content and publish it as a new page on your website. Because the content is focused on keywords that are trending in your local area, it has a higher chance of ranking in Google search results, including Google Maps, for those specific terms.
  • The Ultimate Goal: More Leads and Family Time: As the video creator mentions, the purpose of finding these new keywords and creating valuable content is to attract more customers and generate more leads for your business. Ultimately, this can free up time to spend with family and enjoy life outside of work.

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