Terms of Service

Terms of Service

Effective date: October 12, 2026 · Last updated: October 12, 2026

These Terms of Service (“Terms”) are an agreement between you and 1 hostnet.com L.L.C DBA Mindsaw.com (“Mindsaw,” “we,” “us,” “our”), a Florida limited liability company located at 221 Main St N. Suite #708, St. Petersburg, FL 33716. They cover your use of mindsaw.com (the “Site”) and any services you buy from us (the “Services”).

You accept these Terms when you use the Site, sign an order form or proposal, check a box agreeing to them, or pay for a plan. If you accept on behalf of a business, you confirm that you have authority to bind that business, and “you” means the business.

Our Services are for businesses. They are not sold for personal, family or household use.

1. Services and plans

Mindsaw provides local SEO and Google Business Profile work, Google Maps visibility, website design and hosting, answer-engine optimization (visibility in AI search tools), Google Ads and other paid-ad management, and related services. Your plan and your order form set out what is included.

Our current plans, as shown at mindsaw.com/pricing:

Plan Monthly fee Term 90-Day Lead Guarantee
Get Found $997/month Month-to-month, cancel anytime Not included
Get Leads $2,497/month Month-to-month, cancel anytime Included (Section 4)
Get Booked $4,497/month Month-to-month, cancel anytime Included (Section 4)

Optional Fast Start. Each plan has an optional one-time Fast Start fee: $497 on Get Found (launched in about 5 business days), $997 on Get Leads (about 5 business days), and $1,497 on Get Booked (about 7 business days). “Launched” means the day we upload the website. We offer only 4 Fast Start spots a month, shared across all three plans. Fast Start speeds up the launch. It does not promise calls, leads or results in those days, and it does not start or shorten the 90-day guarantee clock. The launch times are estimates and depend on you giving us access, content and approvals on time.

Order form controls. If your signed order form or proposal conflicts with these Terms, the order form controls for that point only. The prices and deliverables on your order apply to you until we both agree to change them, even if the Site later shows different prices.

Price changes. We may change the price of an existing plan by giving you at least 30 days’ notice by email. The new price applies from your first billing date after the notice period ends. If you don’t want the new price, you can cancel before then under Section 6.

Use of tools, including AI. We use software tools in our work, including AI writing and research tools. People on our team review the work before it goes live for you.

2. No ranking or results guarantee

Google, Microsoft (Bing), AI search tools and other platforms decide their own rankings, results and policies, and they change them without notice. No one can guarantee a position in search results, a spot in the Google Maps “Local Pack,” or a mention in an AI answer, and Mindsaw does not. We do the work those platforms say they reward, and we track your calls and forms so you can see what comes in.

We are not responsible for algorithm updates, platform policy changes, suspensions, ad disapprovals, outages, or a platform’s other decisions. Except for the 90-Day Lead Guarantee in Section 4, nothing on the Site, in our proposals, reports or videos, or in any conversation with us is a promise of rankings, traffic, calls, leads, booked jobs, revenue, cost per lead or return on ad spend.

3. What you agree to do

You agree to:

4. The 90-Day Lead Guarantee (Get Leads and Get Booked only)

This is the only guarantee Mindsaw offers.

The guarantee covers only home-service and trades businesses on Get Leads or Get Booked. It is not offered on Get Found. Before you sign, we will tell you in writing whether your business is covered. If it isn’t, you can still hire us without the guarantee.

The promise. On Get Leads and Get Booked for home-service and trades businesses: fund the minimum ad spend (at least $1,500/mo on Get Leads, $3,000/mo on Get Booked, paid by you to the ad platforms), give us access, and answer your leads. If we haven’t delivered 25 tracked leads (Get Leads) or 50 tracked leads (Get Booked) in your first 90 days, we manage your account free for up to 2 more months. Still short after that? Walk away. No refunds. The 90 days start the day the SEO campaign starts. Guarantee not available for legal, roofing or water damage. Ad spend isn’t covered, and this isn’t a ranking promise.

What the remedy is. “Free” means we waive our monthly management fee for up to 2 billing cycles, starting with the first billing date after day 90. The remedy is free management and then the right to leave. It is not a refund, a credit, or a payment of money, and it never covers ad spend. Fees you have already paid stay paid.

The detailed rules below are part of these Terms.

4.1 The clock. The 90 days start the day the SEO campaign starts (the day we begin the paid SEO and Maps work for your plan). Day 90 is that date plus 90 calendar days. On day 1 we email you the start date and the day-90 date. The clock pauses, and the days are added back, for:

We email you the new day-90 date whenever it moves. Fast Start doesn’t start or shorten the 90-day guarantee clock.

4.2 What counts as a tracked lead. A tracked lead is one of the following, recorded in Mindsaw’s HighLevel tracking or the ad platform’s own lead log:

These don’t count: spam, robocalls, vendor or sales pitches, job seekers, existing customers calling about an existing job, wrong numbers, duplicates within the 30-day window, and leads from outside your service area. Your service area is the towns, counties or ZIP codes written into your onboarding form, which you can change later in writing. A lead is someone asking about your service. Whether it becomes a booked job depends on how fast you answer and how you close, and that isn’t guaranteed.

4.3 What you must do. For the full 90 days (where a duty runs late, the clock pauses as in 4.1 instead of the guarantee ending):

  1. give us access within 5 business days of signing: Google Business Profile manager access, website access (or written permission for us to make changes), and ad accounts in your name with Mindsaw added;
  2. fund the minimum ad spend (at least $1,500/month on Get Leads, or at least $3,000/month on Get Booked) across the plan’s paid channels, paid by you directly to the ad platforms on your own card;
  3. approve what we send within 3 business days;
  4. answer or return leads within 1 business day (unanswered calls still count toward the number, and slow lead response doesn’t pause the clock);
  5. keep your Google Business Profile live (if it’s suspended for something Mindsaw didn’t do, the clock pauses until it’s back);
  6. keep your plan paid and active; and
  7. be a covered home-service or trades business.

4.4 If we miss. On day 90 we show you the lead count from HighLevel and the ad platforms. If the count is under 25 (Get Leads) or 50 (Get Booked), we manage your account free for up to 2 more billing cycles, doing the same work. You keep paying the ad platforms at the same minimum. The count runs from day 1 and never resets; the target is hit the day the running total reaches the number. Billing restarts month-to-month on the next billing date after the number is hit or after the second free month, whichever comes first. If we still haven’t hit the number after the free months, you can walk away with no further fees and no penalty by telling us in writing (email is fine) before your next billing date. If you stay, your plan continues month-to-month at your plan price and the guarantee doesn’t start over.

4.5 If you cancel. You can cancel at any time (Section 6). If you cancel before the guarantee is resolved, the guarantee ends on the day your cancellation takes effect.

4.6 Covered niches. Mindsaw decides in writing, before you sign, whether your business is covered, using one internal list of high-cost-per-lead niches (starting with legal, roofing and water damage). A niche can be added to that list only for new clients. Once we tell you in writing that you’re covered, you stay covered for your 90 days and any free months.

5. Fees and payment

5.1 Automatic billing. By signing up, you authorize Mindsaw to charge your card or other payment method on file through Stripe, our payment processor, for your monthly plan fee on the same day each month, starting on your signup date, until your plan is cancelled. Any Fast Start fee is charged once, at signup. You must keep a valid payment method on file.

5.2 Ad spend. You pay ad platforms directly for ad spend. It is not part of our fees, and we never pay, advance or refund it.

5.3 Taxes. Our fees do not include sales or other taxes. If Florida or another state requires us to collect tax on a Service, we will add it to your invoice.

5.4 No refunds. All fees are non-refundable. That includes monthly plan fees, Fast Start fees, and fees for any month that has already started, whether or not you used the Services that month. We do not give partial-month or prorated refunds. The 90-Day Lead Guarantee’s remedy (Section 4) is free management, not a refund.

5.5 Failed and late payments. If a charge fails, Stripe will automatically retry your payment method and we will email you. If an amount is still unpaid 10 days after its due date, we may pause the Services until your account is current. Pausing does not change your billing date or your obligation to pay. Past-due amounts bear a late charge of 1.5% per month (18% per year), or the highest rate Florida law allows if that is lower, from the due date until paid. If we have to use a collection agency or an attorney to collect past-due amounts, you agree to pay our reasonable costs of collection, including attorneys’ fees.

5.6 Billing disputes. If you think a charge is wrong, email hello@mindsaw.com within 30 days of the charge and we will work with you in good faith to sort it out. Please contact us before filing a chargeback with your card issuer.

6. Term and cancellation

6.1 Month-to-month. Every plan is month-to-month. You can cancel at any time, for any reason, with no penalty or cancellation fee, including during your first 90 days.

6.2 How to cancel. Send written notice by email to hello@mindsaw.com, or by mail to the address in Section 20. Cancellation takes effect at the end of your current paid month. To stop your next charge, we need your notice before your next billing date. We will confirm your cancellation by email. We keep working through the end of your paid month, and we will not charge you again after that, except for amounts already due.

6.3 Cancellation by Mindsaw. We may end your plan:

6.4 When the plan ends. Within 30 days after your plan ends, we will remove our own access to your accounts (or hand back admin access where we hold it), and give you a copy of your website files and content as described in Section 7.3, as long as all invoiced amounts are paid. Reports we have already delivered are yours to keep.

7. Ownership and licenses

7.1 Your accounts. You own your Google Business Profile, domain name, website hosting account (if in your name), ad accounts, analytics accounts and call-tracking data. We set them up in your name wherever the platform allows. If we register an account or domain for you, we hold it for your benefit and will transfer it to you on request, subject to Section 7.3. We use your accounts only to perform the Services.

7.2 Your content and our license to use it. You own your business name, logos, trademarks, photos, videos, text, customer reviews you collect and other material you give us (“Client Content”). You give Mindsaw a non-exclusive, royalty-free license to use, copy, edit, adapt and publish Client Content during your plan, only to perform the Services.

7.3 Your website. You own the website we build for you. Ownership of the website’s design, text and images created for you transfers to you once all amounts invoiced to you have been paid. Our websites are built and hosted on HighLevel. When you leave, we will give you an export of your site’s text, images and files, and help you move them to a new host. Some HighLevel-specific features, such as forms, automations and tracking numbers, may not move to another platform in the same form. Hosting on our HighLevel account stops at the end of your last paid month.

7.4 What stays ours. Mindsaw keeps ownership of its methods, processes, templates, code libraries, checklists, software tools, training material, videos and anything we created before working with you or for general use (“Mindsaw Materials”). If Mindsaw Materials are built into your website or deliverables, you get a permanent, non-exclusive, royalty-free license to use them as part of that website or deliverable. You may not resell Mindsaw Materials on their own.

7.5 Portfolio. We may name your business as a client and show the public work we did for you in our portfolio and marketing. We will stop if you ask us in writing. We will not publish your private results, numbers or customer data without your permission.

7.6 The Site. The content of mindsaw.com (text, graphics, logos, videos) belongs to Mindsaw or its licensors. Don’t copy or republish it without our written permission.

8. Third-party platforms

Our work relies on outside platforms such as Google, Microsoft, Meta, HighLevel, Stripe and AI tools. Their terms apply to your accounts with them, and you are responsible for following them. We are not responsible for a platform’s decisions, outages, price changes, policy changes, suspensions or data loss.

9. Text messages and calls

If you give us a mobile number and agree to receive texts, we may text you about your inquiry, appointments and account. We text rarely, and message frequency varies. Message and data rates may apply. Consent is not a condition of buying anything. Reply STOP to stop texts at any time, or HELP for help, or call (718) 227-2300. Our Privacy Policy explains how we handle phone numbers and messages.

10. Confidentiality

Each of us will keep the other’s non-public business information (including logins, pricing, customer lists and results) confidential, and use it only for the Services. This does not cover information that is public, that the other party already had, or that the law requires a party to disclose. Mindsaw stores your logins with reasonable care and shares them only with team members and contractors who need them for your work.

11. Using the Site

Don’t misuse the Site. That means no hacking, no scraping or automated access that harms the Site, no spam through our forms, no false information in our forms, and nothing unlawful. Information on the Site and in our blog and videos is general information, not advice for your specific business.

12. Disclaimer of warranties

Except for the 90-Day Lead Guarantee in Section 4, the Site and the Services are provided “as is” and “as available.” To the fullest extent the law allows, Mindsaw disclaims all other warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty of rankings, traffic, leads, sales or other results.

13. Limitation of liability

To the fullest extent the law allows:

(a) Mindsaw is not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost business, lost data or loss of goodwill, even if we were told they were possible.

(b) Mindsaw’s total liability for all claims arising out of or relating to these Terms, the Site or the Services is limited to the fees you actually paid Mindsaw in the 3 months before the event that gave rise to the claim.

These limits do not apply to liability that Florida law does not allow to be limited, such as liability for fraud or intentional misconduct. They also do not limit your obligation to pay fees or your obligations under Section 14.

14. Indemnity

You will defend, indemnify and hold harmless Mindsaw and its owners, employees and contractors from any third-party claim, and the resulting losses, damages, fines and reasonable attorneys’ fees, arising from: (a) Client Content, including claims that it infringes someone’s rights; (b) your products, services, advertising claims, licenses or business practices; (c) your breach of these Terms or of a platform’s rules; or (d) your violation of law, including privacy, telemarketing, texting and call-recording laws.

Mindsaw will defend and indemnify you from any third-party claim that original material Mindsaw created for you (not Client Content or third-party material) infringes a U.S. copyright, subject to Section 13.

The party seeking indemnity must tell the other party promptly about the claim, let it control the defense, and cooperate reasonably.

15. Governing law and venue

These Terms, and any dispute arising out of or relating to them, the Site or the Services, are governed by the laws of the State of Florida, without regard to its conflict-of-law rules.

Any lawsuit must be brought only in the state courts located in Pinellas County, Florida, or, if federal jurisdiction exists, in the United States District Court for the Middle District of Florida, Tampa Division. Each party consents to the jurisdiction of those courts and waives any objection to venue there. Either party may bring a qualifying claim in small claims court in Pinellas County.

Before filing a lawsuit (other than to collect unpaid fees or to seek urgent court relief), the party with the complaint will email the other a short description of it, and both parties will try in good faith to resolve it for 30 days.

In any lawsuit arising out of these Terms, the prevailing party may recover its reasonable attorneys’ fees and costs.

16. Jury trial waiver

EACH PARTY KNOWINGLY AND VOLUNTARILY WAIVES ANY RIGHT TO A TRIAL BY JURY IN ANY LAWSUIT ARISING OUT OF OR RELATING TO THESE TERMS, THE SITE OR THE SERVICES.

17. Changes to these Terms

We may update these Terms by posting a new version on the Site with a new “Last updated” date. For current clients, we will email notice of any material change at least 30 days before it takes effect, and you may cancel under Section 6 before then. Changes do not reduce the price or deliverables on an order form already in effect unless you agree in writing.

18. General terms

Entire agreement. These Terms, your order form or proposal, and our Privacy Policy are the entire agreement between you and Mindsaw about the Services. They replace any earlier proposals, emails or conversations on the same subject.

Severability. If a court finds any part of these Terms unenforceable, that part will be enforced to the fullest extent allowed or limited as little as needed, and the rest of the Terms stays in effect.

No waiver. If we don’t enforce a right right away, we have not given it up.

Assignment. You may not transfer these Terms without our written consent. We may transfer them to a buyer or successor of our business, and we will tell you if we do.

Independent contractor. Mindsaw is an independent contractor. Nothing in these Terms creates a partnership, joint venture, employment or agency relationship.

Subcontractors. We may use employees and contractors to perform the Services. We are responsible for their work under these Terms.

Events beyond our control. Neither party is liable for a delay or failure caused by events beyond its reasonable control, such as hurricanes and other severe weather, power or internet outages, platform outages, or government action. This does not excuse payment of fees already owed.

Electronic notices and signatures. You agree that we may send notices by email to the address on your account and that your electronic acceptance (a signature, checkbox or payment) is as binding as a signed paper contract. Notices to us go to hello@mindsaw.com.

Survival. Sections 5 (for amounts owed), 7, 10, 12, 13, 14, 15, 16 and 18 survive the end of your plan.

Headings. Headings are for convenience only and don’t change the meaning of a section.

19. Questions

Questions about these Terms? Email hello@mindsaw.com or call (718) 227-2300.

20. Contact

1 hostnet.com L.L.C DBA Mindsaw.com 221 Main St N. Suite #708 St. Petersburg, FL 33716 Phone: (718) 227-2300 Email: hello@mindsaw.com