Mindsaw Blog
Local SEO, Google Maps & AI search tactics from Bret Moleta.
Find out what’s costing you calls on Google Maps
Recently Published
Latest guides on Google Maps, GBP categories, reviews, and local search for home-service and professional businesses.
Defense Attorney or Criminal Lawyer? Use Google Trends Before You Name Your Pages
Use Google Trends before you name law firm practice-area pages. Why “defense attorney” can beat “criminal lawyer,” from Bret Moleta.
by Bret Moleta·Oct 2026 · 9 min
Plumber, Not Contractor: The GBP Category Mistake That Kills Rankings
Why plumbers who set Contractor as their primary Google Business Profile category lose map pack calls, and how to fix it. From Bret Moleta.
by Bret Moleta·Oct 2026 · 9 min
Plumber Reviews: The Text to Send After Every Job
The review text to send after every plumbing job, why pace beats old star counts, and how reviews support Google Maps rankings. From Bret Moleta.
by Bret Moleta·Oct 2026 · 9 min
Local SEO
Local SEO Checklist for Service Businesses, From Bret
The local SEO checklist Bret uses for service businesses: measure first, pick the right category, match your profile and site, real photos, reviews. Start here.
by Bret Moleta·Oct 2026 · 5 min
Local SEO Tools: The Short List Bret Actually Uses
The local SEO tools Bret uses for Google Maps work: a rank grid, a category checker, Google Trends and two free Chrome extensions. See what each one is for.
by Bret Moleta·Oct 2025 · 4 min
Google Business Profile
Plumber, Not Contractor: The GBP Category Mistake That Kills Rankings
Why plumbers who set Contractor as their primary Google Business Profile category lose map pack calls, and how to fix it. From Bret Moleta.
by Bret Moleta·Oct 2026 · 9 minPlumber Reviews: The Text to Send After Every Job
The review text to send after every plumbing job, why pace beats old star counts, and how reviews support Google Maps rankings. From Bret Moleta.
by Bret Moleta·Oct 2026 · 9 min
AI Search
SEO & Websites
How to Hire an SEO Company: The Questions Bret Says to Ask
How to hire an SEO company for a local service business: Bret’s questions on what you’re buying, reports, ownership and red flags. Read them before you call.
by Bret Moleta·Oct 2026 · 4 min
Google Ads
Analyze Your Google Maps Presence for Free
Get a free Google Maps audit from Mindsaw. We’ll look at your categories, reviews, and what’s costing you calls.