SEO for electricians comes down to four things: the right primary category on your Google Business Profile, a page on your website for every service you list, a steady stream of honest reviews, and tracking the calls. Get those right before you pay for anything else. This is the order I use.
What is SEO for electricians?
It’s the work that gets your business found when someone needs an electrician and searches on Google, in Google Maps or in an AI answer. For most electricians, the calls come from two places: the Google Maps results (your Business Profile) and your own website. Our Google Maps SEO and local SEO pages explain how the two connect.
Which Google Business Profile category should an electrician pick?
Electrician. Not contractor, and not a general category.
“If you’re an electrician, believe it or not, the category that you should pick is electrician. If you’re a plumber, same thing, plumber, not contractor.”
Bret Moleta, GBP Advice: You’re Missing These 5 Google Maps Ranking Signals (Here’s How to Fix Them) at 10:20
The primary category matters most:
“You’re not going to rank for electrician if your first category is messed up”
Bret Moleta, GBP Advice: You’re Missing These 5 Google Maps Ranking Signals (Here’s How to Fix Them) at 10:32
Add secondary categories only when they’re true for your business. Google asks for “the fewest number of categories it takes to describe your overall core business” (Google Business Profile guidelines).
What pages does an electrician’s website need?
One page for each category and each service you actually provide.
“You need a page on your website for every category that you pick on on uh Google business profile.”
Bret Moleta, GBP Advice: You’re Missing These 5 Google Maps Ranking Signals (Here’s How to Fix Them) at 12:15
If you do panel upgrades, EV charger installs and lighting, each one gets its own page about that work, with your real photos and the questions customers ask you on the phone. Each page should say plainly what you do and how to call you. More on that in Does Website Design Affect SEO?
Before you change anything, see where you rank right now. A grid tool shows your position point by point across your service area. The ones I use are in Local SEO Tools.
“you can’t do SEO without having a SEO grid program.”
Bret Moleta, Your Competitor Is Silently Stealing Your Calls 7 Fixes at 2:11
Which keyword should an electrician work on first?
Start with one where you’re already close.
“find a keyword where you’re not too far off Google Maps. You’re not in 20th place. You’re in like the first 10.”
Bret Moleta, GBP Advice: You’re Missing These 5 Google Maps Ranking Signals (Here’s How to Fix Them) at 3:15
Fix that keyword’s page and profile first, then move on to the next one.
How should an electrician get more Google reviews?
Ask every customer after every job, the same way.
“But you have to send out this review link to your clients. Have them text the review link to them.”
Bret Moleta, Google’s AI Mode What Local SEOs and Business Need to Know Now at 10:17
Send the link to everyone, happy or not. No rewards, no discounts and no picking only the customers you think will be nice. If you like, you can add one optional line asking them to mention the job they had done. Reply to every review.
What photos and listings help an electrician?
Real photos of your trucks, your crew and your finished work, on your profile and your site.
“Get real pictures. You could use an iPhone, right? The cameras on the iPhones now are great.”
Bret Moleta, Google Local Search in 2026: What 99% of Businesses Are Getting Wrong (Free Playbook Inside) at 6:08
Keep your business name, address and phone exactly the same on your site, your profile and every directory you’re listed in.
“you want to make sure that you have complete NAP information, name, address, and phone number. That needs to be on your website. It needs to be in your Google business profile.”
Bret Moleta, Google Local Search in 2026: What 99% of Businesses Are Getting Wrong (Free Playbook Inside) at 4:21
Directories count too, and some cost nothing:
“Better Business Bureau is free, guys.”
Bret Moleta, GBP Advice: You’re Missing These 5 Google Maps Ranking Signals (Here’s How to Fix Them) at 15:26
Your electrician SEO checklist
- Primary category set to Electrician
- Secondary categories only where they’re true
- One website page per category and per real service
- A grid scan saved before you change anything
- Review link sent to every customer after every job
- Real photos on the profile and the site
- Name, address and phone identical everywhere
- Calls and form leads tracked each month
Frequently Asked Questions
How long does SEO take for an electrician?
It varies with your market and your starting point, and nobody can promise a date. Save a grid scan first, make the changes, then compare scans on a set schedule.
Can an SEO company guarantee me the top spot for electrician searches?
No. Google decides rankings, and nobody controls them. Be wary of anyone who promises a spot.
Should my primary category be Electrician or Contractor?
Electrician, if that’s your main work. Add other categories only when they’re true for your business.
Do I need a separate page for each electrical service?
Yes, for each category you pick and each service you actually offer, written about the real work.
What does Mindsaw charge?
Flat monthly prices: Get Found is $997 a month, Get Leads is $2,497 a month and Get Booked is $4,497 a month. Plans are month-to-month, you can cancel anytime, you own your website, and there are no refunds. Details are on the pricing page.
Next step
Want to see what’s costing you calls? Get a free Google Maps audit through our Google Maps SEO page, or call (718) 227-2300. If you’d rather hand off the whole list, see our pricing.
About the author: Bret Moleta founded Mindsaw in 2000. Mindsaw works with home-service and trades businesses across the US.
Written from Bret’s videos with AI help; reviewed by Bret.
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