All posts
All posts
Every Mindsaw guide on local SEO, Google Maps, GBP, AI search, and websites.
Defense Attorney or Criminal Lawyer? Use Google Trends Before You Name Your Pages
Use Google Trends before you name law firm practice-area pages. Why “defense attorney” can beat “criminal lawyer,” from Bret Moleta.
by Bret Moleta·Oct 2026 · 9 min
General Contractor SEO: Which Category Goes First
How contractors pick the right primary Google Business Profile category, match the website menu, and name the town. From Bret Moleta.
by Bret Moleta·Oct 2026 · 9 min
Plumber Reviews: The Text to Send After Every Job
The review text to send after every plumbing job, why pace beats old star counts, and how reviews support Google Maps rankings. From Bret Moleta.
by Bret Moleta·Oct 2026 · 9 min
Plumber, Not Contractor: The GBP Category Mistake That Kills Rankings
Why plumbers who set Contractor as their primary Google Business Profile category lose map pack calls, and how to fix it. From Bret Moleta.
by Bret Moleta·Oct 2026 · 9 min
Google Business Profile Suspended? What to Do First
Profile suspended or gone from Google Maps? What Google says causes it, what to fix first, and how the appeal, evidence and review times work.
by Bret Moleta·Oct 2026 · 19 min
SEO for Electricians: How to Get More Calls From Google
SEO for electricians, from Bret Moleta: pick the right Google category, build a page per service, get reviews the right way, and track the calls.
by Bret Moleta·Oct 2026 · 5 min
Do Google Ads Help SEO? Bret’s Straight Answer
Do Google ads help SEO? Google says ads don’t change organic rankings. Here’s how Bret splits paid and free clicks for local service businesses. Read the plan.
by Bret Moleta·Oct 2026 · 5 min
Google AI Mode for Local Business: What to Fix First
Google AI Mode for local business comes down to three things Bret names: your website, your Google Business Profile and your reviews. Get the checklist.
by Bret Moleta·Oct 2026 · 5 min
Does Website Design Affect SEO? Bret’s Rules for Local Sites
Does website design affect SEO? Yes. Bret’s rules for local service sites: say what you do and where, a page per service, a big phone number. See the checklist.
by Bret Moleta·Oct 2026 · 4 min
Local SEO Checklist for Service Businesses, From Bret
The local SEO checklist Bret uses for service businesses: measure first, pick the right category, match your profile and site, real photos, reviews. Start here.
by Bret Moleta·Oct 2026 · 5 min
How to Hire an SEO Company: The Questions Bret Says to Ask
How to hire an SEO company for a local service business: Bret’s questions on what you’re buying, reports, ownership and red flags. Read them before you call.
by Bret Moleta·Oct 2026 · 4 min
Local SEO Tools: The Short List Bret Actually Uses
The local SEO tools Bret uses for Google Maps work: a rank grid, a category checker, Google Trends and two free Chrome extensions. See what each one is for.
by Bret Moleta·Oct 2025 · 4 min